Business IT Diploma with Marketing and PR
Designed for:
Individuals who wish to gain essential office and computer skills in
preparation for a career in Marketing and PR.
Objectives:
To provide you with vital business skills to apply for your first
Marketing or PR job with complete confidence.
Course Content
• Computer Keyboard Skills – Learn how to touch type accurately,
using the correct keyboard technique.
OR
• Keyboard Speed Development – Develop your typing speed to
improve productivity using graded copying exercises and timed
dictations. A number of stages are available, taking you up to a speed
of 70 wpm.
• Effective Business Communication – Learn to communicate
effectively in business – by letter, email, telephone and personal
presentations.
OR
• Business Document Production – Develop skills and understanding
of routine and complex business documents and the conventions used in
their production and presentation.
• Microsoft Word – Learn word processing skills to a good
business standard.
• Microsoft Word Expert – Learn advanced word processing skills
including mail merge, creating and running macros, creating an index,
table of contents and more.
• Microsoft Excel - Learn spreadsheet skills to a good business
standard.
OR
• Microsoft Excel Expert – Learn advanced spreadsheet skills,
covering areas such as importing and exporting data, creating and using
templates, linking workbooks, data management, using analysis tools and
pivot tables.
• Microsoft Outlook – Learn how to share, manage and schedule
information electronically. Covers use of email, electronic calendar,
scheduling meetings and appointments, creating and assigning tasks and
creating address lists.
• Microsoft Access – Develop database skills from initial design
stage to running reports and queries.
• Microsoft PowerPoint – Gain competency in creating slide
presentations. Areas covered include formatting, inserting tables,
pictures, sound and hyperlinks, and applying transition and timing
effects.
• Microsoft Publisher – Learn desktop publishing skills using
this Microsoft program. Create various publications, inserting text,
pictures, frames and tables.
• Get Into Marketing – Learn the main principles of marketing
covering subjects such as a product life cycle, pricing and promotion
strategies, advertising, attending and exhibiting at Trade Shows.
• Get into PR – Learn the main principles of public relations,
creating a company newsletter, the PR plan, press releases, crisis
management and PR in relation to the internet.
Please discuss the options with your Course Advisor
Benefits
Equip you to start a new career
The flexibility and value of a self-study course designed to enable
you to work at your own pace
Personalised workbooks to use as a reference guide on completion of
your training
The opportunity to gain a Pitman Training Diploma that is recognised
nationally and internationally by employers
Guideline Learning Time: 6 weeks full-time* (180 hours flexi study)
* based on 20-30 hours a week
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